Updated August 2026.
Southern Comfort is not bourbon. Bourbon is a US type. Official southerncomfort.com omitted a standalone Original ABV Trade lines often print Original at 35% / 70 as a flavored whiskey liqueur; Black, 100, and some low-proof malt-beverage lots are different SKUs, class line. Liqueurs sit under A 1.5-ounce pour at 35% is about 0.88 of one drink.
Related: Jack Daniel’s class, whiskey taste, cordial vs liqueur.
Label vs class
| Language | 1.5 oz drinks |
|---|---|
| Bourbon | — |
| Official Original ABV | Neck |
| Trade Original | 0.88 |
| Other SKUs | Read the neck |
Count the neck ABV. Pour math: whiskey drinks.
Sources
- southerncomfort.com: no standalone Original ABV. 27 CFR 5.143 / 5.150 / 5.156.
- Trade 35% Original + other SKUs NIAAA December 2025.
- 27 CFR 5.143 — SoCo is not this type
- is 27 CFR 5.143
- 27 CFR 5.150