Updated July 2026.
818 Tequila’s 2026 US footer prints 40% alc./vol. — Blanco, Reposado, Añejo, and Eight Reserve sit on that same 80-proof line. A 1.5-ounce pour is one NIAAA standard drink. Kendall Jenner founded the brand (Los Angeles 818 area code). Current bottles are reported as CRT NOM 1607; launch lots were NOM 1137. April 2026 Sazerac PR: minority investment plus exclusive US sales and distribution. We will not invent a 2026 MSRP.
The footer names Sazerac Company, Louisville, KY — importer/distributor line, not a Jalisco NOM. Related: 512 vs 818, tequila types, margarita tequila.
What the bottle is
| SKU | US ABV (2026 footer) | 1.5 oz drinks | Note |
|---|---|---|---|
| Blanco / Reposado / Añejo | 40% | 1.00 | CRT age classes |
| Eight Reserve | 40% | 1.00 | Same ethanol; extra process |
| Reported NOM | — | — | 1607 now; 1137 older lots. |
A 750 mL 40% bottle is about 17 drinks; a 1.75 L about 39.5. Four Blanco pours are four drinks. NIAAA binge pattern is a health line, not a target. 818 is not Casamigos (current Casamigos NOM 1609). Pour math: tequila drinks.
Sources
- drink818.com 2026 footer: 40% alc./vol., Sazerac Company, Louisville, KY. Evolved-taste page: production moved to Grupo Solave.
- Agave Matchmaker 818 Blanco: NOM 1607 (previously 1137); 40%. Read the four digits.
- Sazerac 28 Apr 2026 PR Newswire: strategic partnership, financial investment, exclusive US sales and distribution.
- CRT / NOM-006; 27 CFR 5.148. NIAAA (December 2025). No 2026 MSRP.