Updated April 2026.
Maker’s Mark flagship is 90 proof / 45% ABV. Jack Daniel’s Old No. 7 is 80 proof / 40% ABV. A 1.5-ounce Maker’s pour is 1.13 NIAAA drinks; the same pour of Old No. 7 is one drink. Maker’s is Kentucky wheated bourbon. Jack is Tennessee whiskey — charcoal-mellowed in Lynchburg (Lincoln County Process) and labeled Tennessee whiskey, not bourbon, even when it meets the corn-and-new-oak rules.
Honey, Fire, and Apple are 35% flavored SKUs — different drink math. Related: Maker’s Mark, Jack Daniel’s, Jack proof.
Proof and legal name are the measurable differences
| Maker’s Mark | Jack Old No. 7 | |
|---|---|---|
| US proof / ABV | 90 / 45% (brand) | 80 / 40% (Brown-Forman US) |
| 1.5 oz drinks | 1.13 | 1.00 |
| 750 mL drinks | ~19.0 | ~16.9 |
| Label class | Kentucky straight bourbon | Tennessee whiskey |
| Process | Wheated mash (percent unpublished) | Lincoln County charcoal before the barrel |
Four Maker’s pours are 4.5 drinks. Four Jack pours are four. NIAAA binge pattern is a health line, not a target. No 2026 MSRP. Pour math: whiskey drinks.
Sources
- makersmark.com Proof 90 (prior page). Brown-Forman US product-info: Old No. 7 40% (prior Jack page).
- Tenn. Code / TTB: Tennessee whiskey identity + charcoal filter. 27 CFR 5.143 bourbon.
- Mash-bill percentages not printed as official TTB filings — not invented. NIAAA December 2025. No MSRP.