How Do You Start a Tequila Brand?

Updated May 2026.

A tequila brand is CRT English, CRT DOT 181 municipalities across Jalisco, Michoacán, Guanajuato, Nayarit, and Tamaulipas. Tequila is a distinctive product of Mexico; agave spirits bottled at or above 40%. Count the NOM, not a recovered 10-step tile.

Gift: what tequila is for a gift. Cozumel: what tequila is in Cozumel. Mexico: best tequila in Mexico. Bring-back: what alcohol can you bring back from Mexico. Phrase: how do you say I’m drunk in Mexico. 818: 818 tequila. Margarita: how much alcohol is in a margarita. Agave: agave wine vs tequila.

Brand vs recovered lock

CRT appellation of origin: DOT 181 municipalities across five states. Cozumel CRT: rules defined by NOM-006-SCFI-2012. CRT certification: authorized producer registration number accompanies the NOM password. Tequila must be made in Mexico in compliance with Mexican law; agave spirits bottled at or above 40% alcohol by volume. 148 ≥40% as a brand-name statute. cristalino is not a NOM class DJ 1942 is an Añejo, 24+ months, IBA Margarita already 50/20/15 175 as this lock. 143 as a brand class.

A US tequila label is Mexican-law English plus 5.148. A 1.5 fl oz 40% pour is one US drink. Count the ounces, not a recovered 10-step tile.

Lock What it is not
DOT 181 municipalities / five states A recovered kitchen still
NOM-006-SCFI-2012 A recovered 10-step lock
Tequila is a distinctive product of Mexico A Sotol class
Agave spirits bottled ≥40% A brand-name statute
1942 is an Añejo A extra class
Cristalino is not a NOM class A brand class

Count the pour

tequila math, unused as a brand lock:

lock mL fl oz
US shot 44 1.5
IBA Margarita unused 50 / 20 / 15 1.7 / 0.7 / 0.5
750 mL bottle 750 25.4
5.148 floor unused as a name 40% ABV 80 proof

A 750 mL 40% bottle holds about 17 1.5 fl oz drinks.

Sources

  • CRT DOT 181 municipalities across Jalisco, Michoacán, Guanajuato, Nayarit, and Tamaulipas. NOM-006-SCFI-2012. 27 CFR 5.148 Tequila is a distinctive product of Mexico; agave spirits bottled ≥40%.
  • DJ 1942 is an Añejo cristalino is not a NOM class.

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