Updated March 2026.
There is no official “best celebrity tequila.” Celebrity is marketing, not a CRT class. Classes are blanco, joven, reposado, añejo, extra añejo. Casamigos current documented production is NOM 1609 (historical leftover 1416). 818 is NOM 1607 (historical 1137). Teremana is NOM 1613 — June 2026 brand PR; the bottle wins. Typical US bottles print 40%. A 1.5-ounce pour at 40% is one NIAAA drink. Read the neck.
Related: Casamigos vs Teremana, José Cuervo line, what is reposado.
NOM vs class
| Brand | Documented owner / NOM | 1.5 oz drinks |
|---|---|---|
| Casamigos | Clooney/Gerber/Meldman founded; Diageo since 2017. NOM 1609 current / 1416 historical | 1.00 at 40% |
| 818 | Kendall Jenner founder; Sazerac minority + exclusive US distribution 28 Apr 2026 PR. NOM 1607 (hist. 1137) | 1.00 at 40% |
| Teremana | Dwayne Johnson (Jun 2026 PR also names Fagnan, Austin, Garcia). NOM 1613 — bottle wins | 1.00 at 40% |
| Cabo Wabo | Hagar founded; Campari owner; sale to Cobblestone expected close 31 Oct 2026. Read the NOM | Read the neck |
A 750 mL 40% bottle is about 17 drinks. Four 40% pours are four drinks. Don Julio 1942 is añejo, not extra. Cuervo mixto is 51/49 + NOM 1122. Pour math: whiskey drinks.
Sources
- NOM-006; 27 CFR 5.148. Casamigos 1609 current / 1416 historical locked this project. 818 = 1607. Teremana 1613 (5 Jun 2026 PR). Diageo 2017 Casamigos buy. Sazerac 28 Apr 2026 818 PR. Campari–Cobblestone Cabo Wabo close expected 31 Oct 2026 (not closed at rewrite).
- Typical US 40%, confirm the neck. Clase Azul tequila 1595 — not treated as celebrity-owned here. NIAAA December 2025. No ranking, street price, or invented owner.