Updated May 2026.
Crown Royal Fine De Luxe — the purple-bag Canadian whisky — is 40% ABV / 80 proof on the current US brand page. A 1.5-ounce pour is one NIAAA standard drink. It is a blended Canadian whisky (Diageo), not bourbon. Canadian “rye” on an older label is not automatically 51% rye. Black is a different bottle: the brand page prints 45% ABV / 90 proof.
Reserve and XO also list 40% on crownroyal.com. Flavored Crown (Apple, Vanilla, and the rest) is a different class and often 35%. We will not reprint a 2021 price list. Shelf life folklore: does Crown Royal go bad. Vs cognac: Crown vs Hennessy.
Deluxe vs Black vs flavored
| SKU | ABV / proof | 1.5 oz drinks | Source |
|---|---|---|---|
| Fine De Luxe | 40% / 80 | 1.00 | crownroyal.com Deluxe page |
| Reserve / XO | 40% / 80 | 1.00 | Brand pages (fetched 2026) |
| Black | 45% / 90 | 1.13 | crownroyal.com Black: “45% ALC/VOL” |
| Flavored | Often 35% — read the neck | 0.88 if 35% | Different class; if not in hand |
A 750 mL Deluxe is about 17 standard drinks; Black about 19. Four Deluxe pours are four drinks. NIAAA binge pattern is a health line, not a target. Canadian whisky rules are not the US bottled-in-bond Act. Pour math: whiskey drinks.
Sources
- crownroyal.com Deluxe, Reserve, XO: 40% Alc/Vol. Black: 45% Alc/Vol. Diageo 2026 pages.
- TTB Canadian whisky class. Not bourbon (27 CFR 5.143).
- NIAAA standard drink (December 2025). No invented MSRP.
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