Updated June 2026.
Evan Williams Black — Heaven Hill’s flagship Kentucky straight bourbon — is 86 proof / 43% ABV on the distillery page and Virginia ABC (43.0% / 86.0). A 1.5-ounce pour is 1.08 NIAAA standard drinks. That is more ethanol than 80-proof Beam, less than bonded 100. The White Label bottled-in-bond is 100 proof. Green Label is commonly 80. Read the neck, not the bird.
We will not reprint a 2021 price list. Black is one of the bottles that still clears under $30 in most grocery sets when the sticker cooperates. Egg nog: Heaven Hill also bottles Evan Williams Egg Nogstorage — a different product.
Black vs bonded vs the rest
| SKU | Typical US proof | 1.5 oz drinks | Note |
|---|---|---|---|
| Black Label | 86 / 43% | 1.08 | heavenhilldistillery.com + VA ABC |
| White Label Bottled-in-Bond | 100 / 50% | 1.25 | One DSP, one season, ≥4 years |
| Green Label | Often 80 — read the neck | 1.00 if 80% | Younger/value SKU |
| 1783 / Single Barrel | Often 86 — confirm | ~1.08 | Not a second proof class |
| Egg Nog | Dairy drink ABV on that label | Not a bourbon shot | USDA leftover clock |
A 750 mL Black is about 18.2 standard drinks. Four Black pours are about 4.3 drinks. NIAAA binge pattern is a health line, not a target. Pour math: whiskey drinks.
Sources
- heavenhilldistillery.com Evan Williams Bourbon: “Proof: 86 Proof.”
- Virginia ABC: Evan Williams Black 43.0% / 86.0.
- Bottled-in-Bond Act / TTB. NIAAA standard drink (December 2025).
- No invented MSRP. Green/1783 proofs if not in hand.
- 27 CFR 5.143