Malibu Rum Flavors: What the Label Has to Mean

Updated July 2026.

Malibu flavors are not a TTB class. Official US copy prints Original as white rum with coconut liqueur at 21% ABV; the footer also cites 21%–24% That sits under the 40% US rum floor. Other flavors exist; this page does not rank them. A 1.5-ounce pour at 21% is about 0.53 of one NIAAA drink.

Related: rum taste, Bacardi is rum, white rum labels.

Label vs pour

Language 1.5 oz drinks
Malibu Original 0.53
Footer range Read the neck
US rum class 1.00 at 40%
Flavor SKUs Read the neck

A 750 mL 21% bottle is about 8.9 drinks. Pour math: rum drinks.

Sources

  • malibudrinks.com US Original FAQ this project: 21% ABV. Footer 21–24%.
  • 27 CFR 5.147 / 5.150. NIAAA December 2025. No flavor ranking.
  • 27 CFR 5.147 ≥40%

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