Updated May 2026.
Tito’s Handmade and Grey Goose flagship are both 40% ABV / 80 proof on US bottles. A 1.5-ounce pour is one NIAAA standard drink either way. Tito’s is corn vodka distilled in Austin, Texas (Fifth Generation). Grey Goose is French wheat vodka (Bacardi; Cognac-region distillery story on brand pages). The class is the same. The farm and the still story differ.
Grey Goose Essences is 30% on the brand FAQ — not the flagship. Flavored Tito’s SKUs: read the neck. Related: Tito’s guide, Grey Goose, Ketel One vs Tito’s.
Same ethanol, different spec sheet
| Tito’s Handmade | Grey Goose (flagship) | |
|---|---|---|
| Typical US ABV | 40% / 80 | 40% / 80 |
| Base | Corn (brand) | French winter wheat (brand) |
| Owner / place | Fifth Generation, Austin, TX | Bacardi; distilled in France |
| 1.5 oz drinks | 1.00 | 1.00 |
| Watch | Flavored SKUs | Essences 30%; other flavors — read the neck |
A 750 mL of either flagship is about 17 standard drinks. Four pours are four drinks. NIAAA binge pattern is a health line, not a target. No 2026 MSRP. “Smoother” is not a TTB class. Pour math: vodka drinks.
Sources
- 27 CFR 5.142 vodka. Brand US bottles / prior Tito’s and Grey Goose pages: flagship 40%.
- Grey Goose Essences 30% from brand FAQ (prior flag). Confirm the neck.
- NIAAA standard drink (December 2025). No invented winner or price.
- (27 CFR 5.142)